Become a Stockist
We’re always excited to partner with stores that share our passion for high-quality, gentle, and beautifully designed children’s clothing.
If you own a boutique, pharmacy, or retail store and are interested in stocking Honey & Stitch, we’d love to hear from you!
Why stock Honey & Stitch?
- Award-winning, expert and parent-trusted brand
- Beautiful, high-quality, and gentle garments suitable for all babies and children
- For all budgets: Premium onesies
and PJs, plus affordable mitten sleeves, fitted sheets, and our adorable Buzzer
cuddle bee - Evidence-based: Designed with input from healthcare professionals and families managing eczema/sensory needs
- Strong demand from parents who appreciate quality, functional, and stylish clothing
See Us at Reed Gift Fairs
This is a great opportunity to see and feel our award-winning range in person, chat with us about what works best for your customers, and explore upcoming collections before they launch.
Fair-only benefits will be available at the show, including:
- Exclusive trade-show offers
- Early access to selected new products
- Flexible opening orders for new stockists
Come and say hello at Stand L21 👋
Reed Gift Fairs
📍 ICC Sydney
📅 14–17 February 2026
Proud Partners of the Eczema Association Australasia (EAA)
Honey & Stitch is proud to partner with the Eczema Association Australasia (EAA), supporting their mission to improve the lives of individuals and families living with eczema.
This partnership reflects our shared commitment to:
- Education around eczema and skin health
- Evidence‑informed support for families
- Products that genuinely prioritise skin comfort
For customers, this signals trust and integrity. For pharmacies and health‑led retailers, it provides important third‑party alignment with a respected eczema authority.
Award‑Winning Softness That Families Feel Instantly
Honey & Stitch is an award‑winning Australian brand recognised for its exceptional softness. The kind families notice the moment they touch it.
Our sleepwear and essentials are crafted from luxuriously soft, breathable fabrics designed to help little ones feel calm, comfortable, and settled, especially at sleep time. This unwavering focus on softness has also made our essentials especially well‑suited for children with eczema and sensory sensitivities, where fabric choice truly matters.
As a result, Honey & Stitch has become a trusted comfort‑led solution for families, and a strong fit for baby stores and pharmacies supporting families beyond the basics.
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Low minimum opening order
Ideal for first-time stockists
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Flexible ranging options
to suit stores of all sizes
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Competitive wholesale pricing
that supports healthy margins
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Marketing support
Including social media, POS materials and a listing on our website as a recommended stockist
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Retail Partner Assurance
for peace of mind
Why Honey & Stitch Performs at Retail
Customers are actively seeking premium softness. Honey & Stitch is often chosen by families who are:
- Searching for exceptionally soft, luxe-feel materials for their babies and toddlers
- Looking to elevate everyday sleepwear into something more comforting and indulgent
- Willing to invest in quality fabrics that feel noticeably different from standard cotton
- In many cases, this search for softness overlaps with practical needs, including managing eczema, night scratching, and sensory sensitivities, making Honey & Stitch both an emotional and functional purchase.
This combination drives strong intent, confident buying decisions, and repeat purchases at retail.
Why This Category Matters
Did you know that 1 in 3 babies in Australia are born with eczema or develop eczema early in life?
As awareness around eczema, sensitive skin, and sensory sensitivities continues to grow, more parents are actively seeking clothing that goes beyond basic cotton, garments that genuinely support skin comfort and better sleep.
Honey & Stitch was born from this exact need. Our founder spent two years designing, refining, and testing every detail after struggling to find clothing that was gentle enough for a child with eczema and sensory sensitivities, yet still thoughtfully designed and beautiful to wear.
We believe children’s clothing should feel exceptionally comfortable while also being considered, timeless, and well-made. This balance of comfort and design resonates strongly with families and drives trust, loyalty, and consistent sell-through at retail.
As seen in
The First & Only Built-In Silk Mitten Sleepwear
A True Point of Difference
Honey & Stitch is the first and only brand to design onesies and pyjamas with built-in 100% mulberry silk mittens.
This unique feature:
- Helps reduce night scratching without restraints
- Protects delicate, eczema-prone skin
- Supports calmer, longer sleep stretches
For retailers, this creates a clear story, strong differentiation, and easy staff recommendation.
Our Product Range
Comfort‑led essentials for sleep & everyday wear. Each piece is designed to work together as part of a gentle sleep system, encouraging multi‑item purchases, repeat customers, and strong basket size at retail.
Cuddle Bee
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